How Trade-tech Reconceptualizes Continental Expansion For African Startups

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In the lime-lit African tech startup ecosystem, venture funding is now increasingly available to companies looking to solve some of the world's most unlikely problems. More often than not, due to the fetal nature of the region's digital economy, raising external financing is a feat which coincides with an ambition to expand across the continent. Seemingly, upstarts set their sights on new markets virtually as soon as they win over the attention of investors. 

With much more investors' money obtainable, an opportunity has been created for these companies to extend their reach beyond their home markets. In most cases, the endmost objective is making inroads early enough to become either irreplaceable players or formidable contenders. Either way, early-stage local businesses driven by innovation take to newer markets almost as soon as they are financially capable of doing so. 

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