Plot Twist: Elon Musk Just Had Tesla Launch a Social Platform

1 month ago 28

Tesla just launched a new social platform on its website designed to enable owners and fans of the brand to "[t]ake actions on behalf of Tesla and the movement for cleaner energy."

Plot twist: Elon Musk had Tesla launch a social platform 

The all-electric automaker's new microsite — which was dubbed the "Tesla Engagement Platform" — already includes information on how residents of Nebraska may support the firm's push to enable direct service and sales in the state, in addition to fundraising for disaster relief in Texas (from the frigid winter storm), and forthcoming events for owners.

"Engage Tesla is a new platform for both Tesla's public policy team and Tesla Owner's Clubs," reads the maiden post on the automaker's new microsite. "Its goal is to create a digital home base for all of our work, and make it easier for Tesla community members to learn what's top of mind for us, take meaningful action, and stay in the loop."

However, some Tesla enthusiasts may not be so thrilled about the new microsite. The firm is also closing its long-standing forums section of the website — a place where owners and interested buyers could come together to give praise, offer suggestions, or lodge complaints with the all-electric manufacturer about its products. Notably, the forums were also unmoderated, which meant no filter from spam and trolls.

As of writing, Tesla's message boards are still active, but a notice at the top showed up this week informing users that the forums will pivot to read-only beginning on March 15. "To continue the conversation with the Tesla community," says the notice, "visit engage.tesla.com."

This is breaking news about Tesla's new social microsite, so be sure to check-in with us for more updates.

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